By: Nitin Kumar Sharma
I am a frequent traveller and have covered almost the whole of North India including Uttarakhand, Jammu and Kashmir, UP, Sikkim, Meghalya and of course our Himachal Pradesh, the land of Gods. Not only Uttarakhand, but other places like Sikkim and J&K too are positioning themselves as Dev Bhoomi.
Himachal government has utterly failed to promote tourism at the highest level. Its efforts are very local. It has failed to mobilise the local trades, culture and the community at large to become an attraction point for the tourists.
Right now it’s Madhya Pradesh that is at the top on the tourist’s map and is being marketed by the state government aggressively on television and other forms of media. It’s in fact positioning itself as the “place of all seasons, weathers and all terrains”.
Himachal is mostly known for Shimla and at the most Kullu-Manali. How about the other places and how about the innumerous places related to the Gods that find mention in our holy books and scriptures including the Shiv Mahapuran.
The government should seriously and aggressively revitalise the Dev Bhoomi positioning platform and take ownership it and let not other states hijack it. And obviously should:
Publish articles on some of the religious places in national newspapers.
Sponsor major travel programmes on major general entertainment and news channels
Promote local languages. Uttarakhand has many Garhwali and Kumaoni films. Why doesn’t Himachal have?
Today there are many websites on Himachal like HimVani. They can certainly be the best platform to promote Himachal.