HimVani
Shimla: An interactive meet on Rural Reporting was organised jointly by Indian Media Centre, HP Chapter, and Department of Information and Public Relations, here today. Senior Journalist Vepa Rao while presiding over the meet said that the need of the hour is to desist from superficial reporting and the media should transform itself gradually in order to reach rural masses of the State, highlighting their grievances effectively. He also pointed out that though the print media had started focusing on rural areas through their special columns on villages in late seventies, yet there existed a reasonable gap between urban and rural reporting, which needed to be abridged.
Girish Gururani, Resident Editor, Amar Ujala, also said that since the last decade, the reporting had become the base for consumerism and commercialization. Much has been done by Hindi print media in Himachal Pradesh to cover the issues of rural areas. Giving statistical data, he said that from last five years, rural areas had opened new avenues for the reporters. He said that there was a need to instill professionalism in reporters at grass-root level so that they could focus their attention upon highlighting problems of Health, Education, Communication and other basic amenities. Sh. Prakash Lohumi, Senior Journalist and President of Indian Media Centre, Himachal Chapter, said that rural areas needed to be projected in an effective manner and there is a need to fill the Urban-Rural gap. He said that the trend of ‘Paid News’ should be curbed by those who had made reporting a profit business. The meet also saw the presence of Sh. Ashwani Sharma, Special Correspondent, Indian Express, giving a detailed account of Rural Reporting, Sh. Vijay Sharma, Assistant General Manager, Sutlej Jal Vidyut Nigam and shri B.D. Sharma, Director Information and Public Relations.
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