Now buy Chamba rumaals on the net!



    Himachal’s own branded products such as Kangra miniature paintings, Chamba rumaals, Lahauli socks, Kullu shawls, juices, Ayurvedic and herbal medicines, woollens, Pashmina shawls etc can now be bought on the internet.

    Himachal government is launching for global showcasing, promotion and real-time offerings of the products mentioned above.

    The idea was conceived by the Deputy Commissioners and Commissioner, Mandi Division to provide technological edge to producers and manufacturers at a nominal cost.

    The objective of the website is to offer entrepreneurs, government undertakings, fruit and vegetable growers and processors, artisans, self-help groups and co-operative societies, handicraft and handloom makers, unique service providers of the state, an equal opportunity to offer and sell globally.

    This website will facilitate all registered users to display their products, prices to the global community. They can also receive business queries and answer them via- e-mail. Further on, they can ship the products ordered.

    Another innovative feature of this portal is to offer quality services to customers worldwide such as Hotel reservation, transport, and airline booking services etc., making the portal a one stop destination.

    Though Tamil Nadu, Goa and Sikkim too have similar kind of websites, however, is a first of its kind in the country, as products and services are offered on the same platform. Moreover, the portal will be self-sustaining as part of the revenues earned will be spent by the Deputy Commissioners on empowering the self help groups.

    One time registration charges, during the first year, for the same will be as under:

    • Self Help Groups (SHGs): Nil
    • Tiny Industrial Units: Rs. 1000 + 12.24% S.T = Rs. 1124/-
    • Small Industrial Units: Rs. 2000 + 12.24% S.T = Rs. 2245/-
    • Medium and Large Scale Units: Rs. 5000+12.24% S.T=Rs. 5612/-
    • All Government Organizations: Rs.3000 +12.24% ST = Rs.3367/-
    • There are no commission/processing fees on the trading and no other hidden charges apart from the amount stated above.

    Currently, the following major companies and industries have been registered with – HPMC, Himbunkar (handicrafts and handloom), Bhuttico, Himachal Pradesh General Industries Corporation for their Nurpur Silk Factory, Green Valley (Cider), Dogra Drugs and Pharmaceuticals (Ayurvedic medicines), Sashi Gram Udyog (food processing), Minocha Industries (Minchis jams and pickles), Kunal Enterprises (tea), Mountain Tea, Himalaya Herbal Products (herbal medicines), Organic India Pvt. Ltd (medicines), Himachal Ginger (ginger products), Natraj India Agri – Processor Pvt. Ltd, Dharampal Satyapal Ltd.

    More than 100 Self Help Groups of the state have already registered for selling their wide range of unique products on the portal. The Deputy Commissioners of Mandi Division are also developing a business model to train the Groups in handling this portal.

    Benefits of the portal

    • Marketing of the state services and products now takes place 24×7 and 365 days a year.
    • Reach will increase with target customers from all over the globe.
    • Verisign Secured Online Payment Gateway to facilitate online transactions.
    • Corporates worldwide can be reached from a single platform.
    • Get direct business enquiries through email and telephone.
    • Get service specific enquiries, i.e. selling of products, purchase of product etc.
    • Build and market a Himachali brand all across the world, right from their desktop.
    • Expand the market base without spending a fortune.
    • Position themselves as a progressive, customer and technology friendly company.
    • Quick, direct and inexpensive communication with customers.
    • Mature clients easily and cost effectively.
    • One-stop solution for their complete online marketing needs.

    The office of Divisional Commissioner, Mandi is also developing a Business Model to market apples on this portal.

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