To contain the decline of sale due to banning of plastic packaging in Himachal Pradesh, M/s GCL today launched chips and other food items in eco-friendly packing.
Managing director of GCL Mr. Apoorv Gupta said that keeping in mind the company’s strong commitment to sustainable environment and banning of packaging in plastic packing in the state, today came up with an initiative after releasing Tat-O chips in attractive packs being sold to special category kids in a favorite and iconic “Chota Bheem” new paper pack.
He said that besides Shimla it would be launched at Kullu, Una, Solan, Nahan, Kangra, Sirmaur and Mandi.
The firm claimed the produce and sale of about 55 tonnes of dry food products in its Baddi based plant and two outsource units in West Bengal, and already launched such eco-friendly packing in the state of Uttar Pradesh.
Company is targeting a sale of about Rs.1 crore eatables in next four months. The new paper packing is claimed to be made of corn raw which is reported as fully biodegradable.
Himachal Pradesh high court had clamped complete ban on the sale of chips, namkeen and other food and non food products after giving historic judgment recently.
The firm has assured to bear the incurring cost of new packaging partly and rest of the consumers will have to bear. The product cost is likely to hike by 50 percent of initial packaging, Tat-O is a new product and a refreshing addition to the snacks. It comes in four delicious flavors including super hit salted, masala, tangy tomato and cream and onion