HPMC to market apple and plum wines in neighboring states

December 5, 2013

HPMC (HP Horticulture Produce Marketing Processing Corporation) would market its apple and plum wines in the neighboring states like Punjab, Haryana and Delhi soon, state government officers said.

HPMC managing director Mr. Jagdish Sharma said that it would go to markets in neighboring states like Punjab, Haryana and Delhi to sell the apple and plum wines soon, as currently it is only sold in outlets of state corporations within the state.

It had laid target to pump 20,000 wine packs so far, out of which half of the target had been achieved. Similarly, HPMC could sell 1,600 bottles in 2012-13.

He said that HPMC was contemplating to pack fruit wines in the newly mould bottles for making it appealing to promote marketing adopting new trend in wines. HPMC also produce strawberry and rhododendron wine now and is getting good demands.

Mr. Sharma said that HPMC was keeping it within the state domains as they could not go ahead due to variance in excise policy in those states now it would move aggressively.

The public sector unit collects apple and others fruits in market intervention schemes from the apple growers directly as it procured 9,000 tonnes of apples in last apple season and is likely to convert it into 830 tonnes apple concentrate that of 406 tonnes in the previous year.

It also sold apple concentrates to other food and processing units like Parle Agro, Godrej Industries, Nestle and Mohan Meakin Pvt. Ltd. to further use it in fruit juices, nectar’s, drinks and wines.

The corporations have a apple concentrate plant at Parwanoo in Solan district but currently it is running in huge book value loss, despite it had expanded its business in last few years.

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